Premium skincare
+294%
Total sales YoY (£817k vs £209k) while scaling spend +284%, holding Net ROAS at 5.29.
Meta · Google · Amazon — for B2C ecommerce
Scale profitably.
Not just loudly.
A senior-led boutique consultancy for ecommerce brands investing £20k–£150k a month in paid media. You work directly with Sudeep — 12+ years growing beauty, lifestyle, fitness, furniture and DTC brands across the UK, EU and US.
Growth compounds from 1% gains — in tracking, creative, structure and spend. We find them.
12+
years in performance marketing
7-fig
annual budgets managed
£10m+
ad spend managed
£2.58m
attributed revenue for one baby brand (2 yrs)
Results at a glance.
Real numbers from brands Sudeep has grown. Client names kept confidential.
DTC furniture
−20% CAC
Blended Net ROAS +23% through full-funnel restructuring. Conversion rate +80%.
Clean beauty retail
8.34 ROAS
Gross ROAS up from 7.48, CAC down from £21.7 to £19.8. Black Friday Meta revenue +37%.
Baby & parenting
£2.58m+
From £824k ad spend. ROAS +16.9% on 16.9% less spend, AOV +20.5%.
Automotive accessories
+52% YoY
Monthly sales consistently above the £200k target. New brand launch to £61k/month.
Fitness accessories
+42% BOF ROAS
Across UK, EU, US & APAC via rebuilt retargeting and LTV-based CPA thresholds.
What we do.
Five ways we help B2C ecommerce brands grow profitably.
- 01
Performance Marketing
Full-funnel paid media across Meta, Google, Amazon, TikTok, Pinterest and Microsoft Ads — managed to profit, not just platform ROAS.
- 02
Email & Retention
Automated lifecycle flows and a campaign calendar built around trading priorities, launches and seasonal moments.
- 03
Analytics & Forecasting
Tracking, attribution, forecasting models, budget allocation and live dashboards that tie spend to revenue.
- 04
AI Growth Systems
AI agents that automate reporting, flag wasted spend and creative fatigue, and speed up campaign planning.
- 05
Growth Strategy
Annual plans, CAC and LTV economics, creative testing frameworks and CRO recommendations.
How we grow brands.
Step 1
Signal
Fix the event tracking that feeds the platform algorithms.
Step 2
Structure
Build each channel funnel with the end goal in mind.
Step 3
Strategy
Make Paid Social, Search and Amazon dovetail, not compete.
Step 4
Journey
Educate → Nurture → Convert → Delight, across every touchpoint.
Step 5
Insight
AI Growth Systems deliver actions, not just a data report.
How we work.
Audit first
Every engagement starts with a full account audit.
Monthly retainer
Then a simple monthly retainer — no long lock-in.
Slack day-to-day
A shared Slack channel for quick questions and updates.
Biweekly strategy calls
Regular time to review performance and plan what's next.
Weekly reporting
Clear numbers every week, tied to revenue.
You own everything
All ad accounts and data stay in your name.
Founder, The One Percent Joy
Sudeep Sirur
12+ years in performance marketing, including 5+ years leading performance marketing for a portfolio of beauty, baby, furniture, fitness and automotive DTC brands at a UK growth agency — owning acquisition, forecasting and commercial targets. Executive Program in Strategic Digital Marketing, Cambridge University. Based in Scotland.
Working values: candour, data-driven decisions, care, proactivity — and fun.
“He understands how to scale budgets profitably and is a pleasure to work with. I’d recommend Sudeep to any business looking to optimise their digital marketing spend.”
Questions.
Who does creative?+
We lead creative strategy, testing plans and briefs. Production can sit with your in-house team or creative partners.
Who owns the ad accounts?+
You do. All ad accounts and data stay in your name, always.
What's the minimum term?+
There's no long lock-in. We start with an audit, then move to a monthly retainer.
How fast will we see results?+
Quick wins from the audit can often be applied straight away. Bigger structural gains build over the following months as the 1% improvements compound.
Do you work with agencies or in-house teams?+
Yes — we can work alongside your in-house team or existing partners, or run paid media end to end.
Let’s find your next 1%.
Tell us about your brand. If you’re investing £20k+ a month, Sudeep will personally review your setup and come back with clear, honest next steps.
Or email sudeepsirur@gmail.com
What’s in your free growth review
- ✓A 30-minute call with Sudeep
- ✓A written account review within 5 working days
- ✓Your top 3 areas of wasted spend
- ✓Quick wins you keep — whether or not we work together